we won!
best vegan toothpaste


free from animal ingredients and animal testing. Vegan modern products are good for animals, people and the environment. We hope that many other companies in the beauty industry will follow this example and congratulate Natch on winning the PETA VEGAN AWARD 2023 in the category "Best Vegan Toothpaste,"Harald Ullmann, co-founder and 2nd chairman of PETA Germany.

Calcium-Hydroxyapatite (HAp)

Since Natch is a fully vegan product we incorporate calcium-hydroxyapatite (HAp) a version made from a naturally occurring form of calcium phosphate instead of bovine. It is actually the main mineral our teeth and bones are made of (approx. 97 of enamel & 70% of dentin). Studies have shown HAp to be an effective non-toxic alternative to fluoride that can equally help remineralize the enamel and reduce the risk of cavities and tooth erosion.

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Have you ever wondered how Natch came into existence? And why we chose to exclude fluoride as an ingredient? Here are the answers to all of  your questions! You are about to gain valuable insights into the future of oral and dental care.

Organic Quillaja Saponaria

Quillaja Saponaria, the soap bark tree or soapbark, is an evergreen tree in the family Quillajaceae, native to warm temperate central Chile. Soap bark tree has a long history of medicinal use with the Andean people. With its naturally high level of saponins, this makes it an all-natural, and less harsh option for foaming than SLS, a foaming agent commercially used in toothpastes, detergents, and shampoo.


A form of volcanic ash that gets its name from the largest known deposit in Fort Benton, Wyoming, USA and Montmorillon, France, where it was discovered in the 1800’s. Its high pH levels have an alkalizing effect which is beneficial for the health of your teeth and gums, especially as some of the food we eat can create excess acidity in our mouths. It’s an excellent natural detoxifying, nurturing oral tonic

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Xylitol is a lower-calorie sugar substitute extracted from birch wood or corn that possess antioxidant properties. Research shows that Xylitol, unlike other forms of sugar, can help prevent cavities because it cannot be metabolized by plaque bacteria. Which means that the bacteria in the mouth cannot convert it into the harmful acid that causes tooth decay.

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Diatomaceous Earth

Diatomaceous Earth is a naturally occurring and absorbent form of fossilized algae made of silica. Our food grade version is great for gently and effectively cleaning plaque and bacteria from your teeth. DE is known to have a negative charge - this means that, when brushing your teeth, it attracts, absorbs and traps bacteria with a positive charge, such as fungi, parasites and heavy metals. The good bacteria generally have a negative or neutral charge, so are left behind.

Himalayan Pink Salt

Himalayan salt is mined from the Salt Range mountains, the southern edge of a fold-and-thrust belt that underlies the Pothohar Plateau south of the Himalayas. It derives its color from trace minerals that are very beneficial to our enamel and gum tissue. It enhances the enamel remineralization and promotes healing processes.

Calcium carbonate

Calcium carbonate is a common substance found in rock minerals like calcite and aragonite with the highest amount of medicinally used calcium. This naturally occurring mild abrasive, combined with the scrubbing motion of your toothbrush helps remove plaque, debris and surface stains. They're the reason your teeth feel so smooth and clean after brushing.

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Stevia is extracted from the leaves of the plant species Stevia rebaudiana native to Latin America. Its white crystalline compound (stevioside) is the natural herbal sweetener with no calories and is over 100-300 times sweeter than table sugar. Unlike with other sugars, bacteria in your mouth cannot metabolize stevia and thus can not turn it into an organic acid that erodes your teeth, making it an effective dental cavity suppressor.

Organic Guar Gum

Guar gum, also called guaran, is largely farmed in India and Pakistan. It is extracted from guar beans in a similar manner to other natural seed gums that are created by milling the seeds of legumes or grains and is used as a thickening agent in food and medicine. This helps mix and hold our tabs together giving them a nice natural thick foamy feel.

Click the bottles below to see their unique Superpowers