WE WON! Natch won PETA's Vegan Award - Beauty. Best vegan toothpaste


We're over the moon: The world's largest animal rights organisation, PETA, has awarded Natch the 2023 „VEGAN AWARD BEAUTY“ ,  in the dental hygiene category!

The coveted award was presented to 24 brands from the beauty, body care and dental hygiene industry. All award winners speak out clearly against animal testing and use only vegan ingredients in their products.

With this PETA award, we are setting an example for the rest of the industry. We strive for an animal cruelty free future!

"Natch Labs excels with its Natural Toothpaste Tabs, free from animal ingredients and animal testing. Vegan modern products are good for animals, people and the environment. We hope that many other companies in the beauty industry will follow this example and congratulate Natch on winning the PETA VEGAN AWARD 2023 in the category "Best Vegan Toothpaste," says Harald Ullmann, co-founder and 2nd chairman of PETA Germany.

We are proud to be part of the winning brands, which were judged by the PETA jury on factors such as -  effectiveness, skin and fragrance sensation, innovation, quality, clear vegan labelling, and expansion of brand diversity. All winning products are vegan and have been certified by PETA as animal-free. As of now, we can thus also be found on the PETA list under cosmetics without animal testing.

Vegan, healthy, sustainable.

Natch toothpaste is simply healthy and delicious: Instead of synthetic foaming agents, sweeteners, dyes, and fluoride, you will find a unique, vegan composition of natural ingredients like calcium hydroxyapatite (developed by NASA), diatomaceous earth, oak bark, clove, organic essential oils, and Himalayan salt. Our breakthrough formula is recommended by leading dentists nationwide, and the feedback within our community is unbelievable!

Natch's special ingredient - the soap bark tree, replaces the use of SLS (sodium lauryl sulfate), a foaming agent used in conventional toothpaste. Soap bark tree contains natural saponins, which gives you a gentle foaming experience with no side effects.

Our packaging is also friendly to the environment: we rely exclusively on environmentally friendly, reusable, recyclable and biodegradable materials.

With Natch, you're choosing a new and healthy way of oral hygiene - we're so excited to take you on this world changing journey.

We are so proud of you!

With much love, Norbert and Heber